Over the years, Yonex has come to bring quality products and services to athletes across the globe. Let’s now take a look at the years gone by where Yonex has come to establish itself as a top Badminton Brand.
In 1946, just after the end of World War II, YONEX is established using a single one horsepower motor. After refining the technique of wood manufacturing, YONEX starts to manufacture badminton racquets in 1957. In 1969, YONEX embarks on tennis racquets made with aluminum, and then in 1982, YONEX starts to produce golf clubs made with raw carbon materials.
Today, YONEX’s business also encompasses the snowboard and walking shoe industries. It has not been an easy ride during the company’s 60 year history. YONEX has learned that “the toughest situation makes the greatest chance.” This spirit will carry YONEX through all the challenges it takes to make the next 100 years successful.
Minoru Yoneyama founds Yoneyama Company, Ltd., a producer of wooden floats for fishing nets. His wood-crafting business thrives until modern advancements – namely plastic floats – force the company out of the float business. At this time, frustrated by being pushed aside by advanced technology, Yoneyama vows never again to be left behind technologically. Thus, he begins a commitment that eventually leads to innovations in the world of golf, tennis, and badminton. Relying on strengths in wood crafting, the Yoneyama Company evolves into manufacturing badminton racquets in 1957 under other brand names.
The first “Yoneyama” brand badminton racquet is introduced. Two years later, Yoneyama Trading, Ltd., is established in Tokyo to distribute the racquets internationally.
The company’s commitment to innovation attracts significant attention in 1968 when Yoneyama introduces the world’s first aluminum badminton racquet, the #7000
Following the successful use of lightweight materials to build racquets, YONEX begins to explore similar applications in golf clubs and soon introduces the world s first all-graphite head driver; the Carbonex II. This is followed by the first graphite headed iron, aptly named the Carboniron. The super light R-7 is the first tennis racquet to win both the French Open and Wimbledon.
Building on the success of the isometric design in tennis, YONEX introduces the worlds first isometric widebody badminton racquet, the Isometric 500. In August 1992, YONEX is present on two fronts as badminton entered the Olympic arena. On the courts, YONEX players win every gold and silver medal awarded. In addition, YONEX is the official equipment supplier to the Olympic Games in Barcelona.
YONEX becomes the Official Badminton Equipment Supplier of the 2000 Sydney Olympics.At the Sydney Olympics, the YONEX racquet wins Gold, Silver and Bronze medals.
YONEX launches the NANORAY Z-SPEED badminton racquet setting a new Smash Speed World Record of 493km/h. It breaks the previous record that YONEX established with the ARCSABER Z-SLASH, 421km/h in 2010.
Today, YONEX is a successful global company with its corporate headquarters located in Tokyo, Japan. Subsidiary companies operate around the world, including the United States, the United Kingdom, Germany, Canada, Taiwan and China(Golf). YONEX continues to be driven to produce the most technologically advanced sports equipment to enable players, both amateur and professional, to play their sport at a higher level.
While it’s commonplace to conduct exercises at home, it’s ever more frightening to …..
Yonex recently released the Astrox 99 Pro badminton racquet in September 2021…..
Over the years, Yonex has come to bring quality products and services to athletes across the globe….
